Digital anomalies never cease to spur new things out and are way deeper than the depths of the Caribbean Sea. Pillar pages are one such term that exists in the pits of the digital world.
But what are pillar pages?
A pillar page is a long-form content page which deals in detail with a particular subject. It provides users with everything they need to know for further exploitation on the specific topic and links to related resources.
A pillar page can stand alone or be a part of a cluster of topics. Pillar pages are used to discuss high volume subjects and keywords.
SEO has evolved, and topic-based cluster pillar pages are the way to rank for the core services you offer.
If you are an expert on the subject and boosts SEO by building and expanding pillar pages from a cluster of content that subject, giving a particular topic signals to search engines than you can exist in this era.
Having quality content and picking the right keywords are still both relevant. But with so much content on the internet, Google now needs to know you're authoritative on your subject or not. And the best way to display your authority is to organize the content into pillar pages and clusters of topics.
In short, search engines now recognize the intent of your existence, so rather than an elaborate spectacle, we as White Hat SEO experts should be integrated into one major idea reflection.
A category is a broad umbrella term, while a keyword is a part of the category. For example, if we consider SUV, Hatchback, Sedan, Crossover, Coupe and Convertible, these are pillar pages the topics that can submerge keywords like Datsun Go, Mercedes Benz, Maruti Suzuki etc.
But once we introduce the topics into the mix, the keywords become neat and organized, and it makes much more sense for the entire SEO strategy.
And the significant benefits involve:
• Improved SEO rankings
• Creating a better user experience
• Building trust and credibility
• Help sales reps qualify leads.
This will help you put your topic-driven approach to a higher level of outcomes. It will also help you determine how to spend potential marketing activities, whether it is what to write about for the blog post next week or how to better allocate your total marketing budget.
But what are pillar pages?
A pillar page is a long-form content page which deals in detail with a particular subject. It provides users with everything they need to know for further exploitation on the specific topic and links to related resources.
A pillar page can stand alone or be a part of a cluster of topics. Pillar pages are used to discuss high volume subjects and keywords.
SEO has evolved, and topic-based cluster pillar pages are the way to rank for the core services you offer.
If you are an expert on the subject and boosts SEO by building and expanding pillar pages from a cluster of content that subject, giving a particular topic signals to search engines than you can exist in this era.
Having quality content and picking the right keywords are still both relevant. But with so much content on the internet, Google now needs to know you're authoritative on your subject or not. And the best way to display your authority is to organize the content into pillar pages and clusters of topics.
In short, search engines now recognize the intent of your existence, so rather than an elaborate spectacle, we as White Hat SEO experts should be integrated into one major idea reflection.
A category is a broad umbrella term, while a keyword is a part of the category. For example, if we consider SUV, Hatchback, Sedan, Crossover, Coupe and Convertible, these are pillar pages the topics that can submerge keywords like Datsun Go, Mercedes Benz, Maruti Suzuki etc.
But once we introduce the topics into the mix, the keywords become neat and organized, and it makes much more sense for the entire SEO strategy.
And the significant benefits involve:
• Improved SEO rankings
• Creating a better user experience
• Building trust and credibility
• Help sales reps qualify leads.
This will help you put your topic-driven approach to a higher level of outcomes. It will also help you determine how to spend potential marketing activities, whether it is what to write about for the blog post next week or how to better allocate your total marketing budget.
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